Christmas home decoration

Have you already decorated the home for the Christmas period?

Discover all the materials available on our upholstery our Classic Collection: a selection of fabrics with a look that refers to the textures of English-style clothing, we think are perfect for this season!


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Footwear and Fashion: what to expect in 2021!?

In these incredible months of sacrifices and anxious waiting, we are all asking ourselves, but especially those who, owners and managers of footwear and accessories manufacturers, carry on their shoulders the weight of their dreams or ambitions and of the employees who allow him to make them happen.

It goes without saying that the trends will always be driven by the big houses in the sector, those that have had the strength (especially economic) and the courage (crucial to be counted among the “big ones”) not to stop or let themselves be swirled into the abyss of uncertainty but have decided to act by inventing new strategies and launching initiatives which, of course, will have no small influence on next year’s market trend.

Fashion has staked everything on strengthening the financial department, making use of specialists able to make the right choices.

Investments have left room for the request for financing in order to obtain the liquidity necessary to compensate for the silence of large investors.

Among the most popular loans in recent years by companies we have the so-called “green debt”: through different types of bonds (green bonds and sustainibility-linked loans), companies undertake to achieve certain environmental objectives or to implement important ecological projects.

This is the case of PRADA, the first in the fashion sector to sign (already at the end of 2019) a five-year loan with Credit Agricole Group of 50 million euros, whose interest rate can be reduced based on the achievement of objectives linked to sustainability, such as the number of stores with LEED certifications, employee training and the use of regenerated materials.

While Salvatore Ferragamo in the wake of the American VF Corp (which controls Timberland, The North Face and Vans) launched a “green” bond at the beginning of the summer, pledging to achieve a 42% reduction in GHG emissions by 2029 absolute values ​​of the company compared to 2019 and the 42% reduction in emissions deriving from the purchase of goods, services and transport.

“Operating responsibly means being aware of the impact of your business and consequently working to find serious and innovative solutions to mitigate them,” said the president Ferruccio Ferragamo. – source

Adidas also committed to a green bond in 8-year bonds of 500 million euros to be used to lead the company to become a “leader in the field of sustainability” (Harm Ohlmeyer, chief financial officer of the group) through the purchase of recycled materials, investing in renewable energy and producing its products in low-energy buildings, without forgetting the improvement of working conditions and under-represented communities. – source

This type of financial strategies are very attractive in the eyes of investors both because they are demonstrable as they are based on concrete objectives and specific timelines, and because they also physiologically affect marketing, adding to the companies values ​​that are strongly felt at this time also by the end customer and positioning them as examples to follow for small production companies.

Furthermore, many of the companies that at the beginning of the year had to remedy the blocking of exports from China by using local suppliers, have decided to continue and consolidate the partnership with neighbors to reduce as much as possible the CO2 emissions deriving from long distance transport.

All these strategies, choices and collaborations will inevitably have an impact also in the immediate future. It seems that green will be the hottest color next year!


This is why SAMAC‘s research and development team has selected some products obtained with totally or partially recycled materials, thus giving its customers in the footwear department the opportunity to source from their trusted supplier and ensure that this trend is not just a passing fashion.

Here are some products that we recommend:

3D recycled NETS: three-dimensional nets produced entirely in recycled polyester and in neighboring countries, consequently, able to minimize CO2 emissions into the environment;

SAMDRY SILKY: latest generation microfiber produced with 70% recycled polyester and, consequently, recyclable in turn;

VILTEX RC: a particular membrane coupled according to the specific needs of each customer, whose film is made up of 75% recycled polyester.

Furthermore, many of our historical articles can be entirely produced, on request, in recycled material: Amarcord, Zeffiro, Cant, Vellutino lining and all our synthetic furs in polyester, such as Velboa and Spirale.

Contact us for more information about our products and continue to follow us on our social networks with # samacsrl

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2021-2022 upholstery trends

“What’s new?”

This is the question we are often asked during a fair or at any event with customers and collaborators. The fashion industry has always accustomed us to novelty: a succession of new colors, materials and trends. The speed with which each collection, even if meticulously studied, entered and left the scene led to a continuous race against time, to an almost unsustainable transience, up to swirling fast-fashion.

The emergency due to Covid has given a sudden halt to this system, has made us understand that at any moment everything can stop, even fashion.

In recent months we have seen a change of direction, we have gained more awareness of the way we shop, we’ve had time to understand the true weight of our time and rediscovered respect for raw materials.

Both consumers and industries have shifted their attention to the “quality” of the products, a value that is becoming essential because quality is increasingly synonymous with beauty, longevity and, consequently, savings.

This is why the “trends” for the 2021/2022 season can be summarized in three words: Recovery, Renewal, Sustainability.

Let’s face them closely:

Recovery of ideas and concepts, materials and projects of value but which have seen the light for too little time due to the violent rotation of the collections. They are therefore “rescued” from the archives of materials, models, textures that ended up in the trunk too soon.

Renewal intended as a new way of conceiving the future because it starts from the revisitation of the past. The lockdown has completely upset our habits, making us rediscover many little things now forgotten due to the speed of daily life. We had the opportunity to act slowly, highlighting every detail to the point of displaying each element in a completely new or, indeed, renewed way.

In the field of furniture coverings, all this translates into the return of:

– Natural fiber fabrics;

– Damask and Jacquard fabrics used on both sides to create different combinations while using the same fabric;

-Geometric and floral textures, perhaps mixed together.

Here are the products we recommend: Agorà, Sonda for the natural fibers, the bouclè Chanel and Privilege (elegant and timeless) and the whole range of the Cromìa and Como Collections – discover them by clicking on their names!

Sustainability is the third key concept for next season – and we hope that it will remain a must-have also in the future – because never as in this period have we become aware of the fragility of the environment in which we live, we have seen that few small gestures but constant changes produce noticeable changes. This is why the focus on reducing CO2 emissions and the use of pollutants during the production process is at the highest levels, as well as research for the development of innovative technologies and solutions for the recycling of materials.

Hence, plenty of room for fabrics made with materials derived from sustainable sources, such as organic cotton and recycled polyester.

These trends are inevitably reflected in the colors, which will therefore be soft and “conservative”: no needs for shouted or excessive colors, the focus will be on colors taken from the shades of nature and nuances re-proposed from last season.

We offer you the following palette:

<< We live in a time where nothing is new, and yet everything is new.

We live in a world that is changing before our eyes.

We do new thing in old ways.

We use old technologies in new ways.

We give existing materials new purpose.

We see trends that are new yet familiar.>>

From Heimtextil Catalogue Trends 21/22
Hoping to see you again soon at a trade show, we will continue to keep you updated on new products and new industry trends and innovations. Continue to visit our “news” page and follow us on our social pages with #samacsrl.


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